The logo and corporate identity are the key elements of the brand’s visual identity. Creating a corporate identity and developing a company logo is one of the first, but most important steps in creating a royal brand and developing your ambitious business project. Having ordered a recognizable logo and corporate identity, you can draw attention to the brand, increase its memorability and create the necessary associations with consumers.
You may need a logo because: a high level of competition has led traditional consumer selection criteria (such as quality, assortment, pricing and location) to be sidelined. Today, communication plays a key role.
Just as great kings were distinguished by attention to their subjects, so great brands are distinguished by correctly constructed communication with the consumer. The Professional logo design UK companies and their team will develop for you not only a memorable design, but also create a strong communication connection with the target audience.
What is a logo and corporate identity?
Corporate identity is a combination of graphic and text elements that allow you to identify a brand among competitors' brands. The concept of corporate identity often includes a set of rules on the use of brand elements.
A logo is a graphic visualization of the image and the main idea of ​​a company (brand). The main element of corporate identity, a tool for promoting, attracting the attention of consumers and partners, the identifier of the company among competitors.
The main task of manufacturing a company logo is the recognition of the company or brand. The logo is a vivid short and emotional story about your brand, mission, ideology, company values ​​and product. The logo is an indicator of the brand, which is the guarantor of the quality and reliability of the company in the eyes of the consumer. A custom logo can be represented by an illustration, inscription, symbolism or a combination of these elements.